Apple
1 AAPL = $316.85
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Apple increased subscription prices for Apple TV+ and Apple One bundles in the United States. The adjustment aims to bolster revenue from its growing services segment amid expanding content offerings.

On August 25, 2026, Apple announced new Mac Mini and Mac Studio models featuring major chip upgrades, enhancing performance for consumer and creative workflows.

Apple is testing memory chips from China's CXMT for use in iPhones and MacBooks to address AI-driven component shortages, per WSJ reporting on August 9, 2026.

Apple shares fell 7.4% after reporting fiscal Q3 results that beat estimates but included softer-than-expected September-quarter forecasts. iPhone revenue rose 22% but services and outlook weighed on sentiment.

Apple posted revenue above estimates but iPhone sales missed forecasts on August 1, 2026, sending shares down 3% in after-hours trading. Services growth remained strong.

Apple reported adjusted EPS of $1.91 (vs $1.89 est.) and revenue of $109.42B (vs $108.65B est.) with iPhone sales up 22%, but weak September-quarter forecast and service revenue shortfall led to a 7.4% stock drop and $358B market cap loss.

Apple's market value briefly exceeded $5 trillion on July 28, surpassing Nvidia as the world's most valuable company. Value stocks have outperformed growth this year, with Russell 1000 Value up ~20% versus growth down 1.6%.

On July 28, the S&P 500 rose 0.21% while Nasdaq fell as gains in non-tech sectors offset chip weakness ahead of reports from Apple and other big-tech firms reporting this week.